There’s nothing better than seeing your hard work on the printed page….unless, maybe, your work ends up printed on bags of incredible baked goods!
Gemmae Bake Shop, a filipino bakery and restaurant, serves up incredible pastries, rolls, savory and sweet goods. It’s got the magic touch that transports you right back to Lola’s (filipino for “Grandma”) kitchen. If you’re in Long Beach, CA, make sure you check them out!
We’re so grateful for the opportunity to work on their logo and packaging redesign. We’ll be breaking down the entire process for you. Check back soon!
Think you’re getting your foot in the door, by entering these design and art “contests”? Think again, Creatives. It’s an old trick to get free work out of you…
Read this entire article from Popular Science
Source: What Happens When You Ask A Cartoonist for Free Work? | Popular Science
or just our site. sorry about that! migrating some files over, to make the experience a little bit smoother. should be up and running soon. If you need to contact us, please feel free to send an email to email@example.com.
Our newest client is one that we’ve had the pleasure to work with before. Two years ago, Chef/Owner Warren A. and his brother, Bryan, came to us with a request to help brand their first food endeavor, a filipino food truck known as The Discussion Truck. The truck did well, but it was merely a stop along the way to a bigger dream: owning a restaurant.
About a month ago: Chef War hit us up, letting us know that the dream was alive, well and ready to reach a new milestone! He decided to park his mobile menu into a brick & mortar establishment, while also adding weekly specials and new Filipino-fused menu items, such as grilled cheeses and tater tots, topped with braised oxtail (YUM), adobo or sisig (PORK!) or longanisa (sort of like a sweet/spicy chorizo). Chef asked us to brand his new restaurant, dubbed Belly & Snout, in time for their soft opening, which was two weeks from that email.
Naturally, we were ecstatic. As big fans of the art of cooking, any opportunity to work with a restaurant, especially new restaurants, is a great one. Given the short time frame of needing a logo, we started the design process immediately.
In discussing concepts and imagery, we agreed on the following elements:
– something simple, but meaningful
– something that reflects the Filipino influence being put onto American cuisine
– a little bit urban, a little bit contemporary, and a little bit hip
– minimal colors
So, off to task we went!
The first thing we addressed was the urban/hip/contemporary aspect. Knowing that chef war is a big fan of music, we wanted to pay a small nod to his appreciation by referencing the dot pattern of a turntable and using it as the framing device for the logo. We thought it would add a nice touch to the artwork and, if you love music, you’ll get the nod.
Now, onto the Filipino influence. We played around with the idea of using fonts that reminded us of jeepneys, with their unique and unmistakeable flair. As fun as it was, we felt it started to diverge from the first idea we wanted to convey (simple, but meaningful). It would just be too much of a stretch for consumers to understand the reference. Our next attempt was to take an element from Chef’s first endeavor, The Discussion Truck:
We really liked the understated use of the sun, which is featured on the flag of the Philippines . We tried a few versions with that, but found that it took away from the impact of the fat piggy we wanted to feature on the logo (which I’ve decided to name mertyl, btw). So, we took a different approach. Where Discussion Truck used visual cues to tip the consumer as to the type of cuisine they were having, we chose to use text, with a twist:
KUMAIN NA KAYO
Translated from Tagalog (the native language of the Philippines, from which B&S’s cuisine is based), it loosely means “Come Eat”. For many Filipino families, this phrase is pretty common. For non-filipinos, it’s an invitation to look up the phrase and get a hint of what Belly & Snout is cookin’
Now that we had all of our elements, it was just a matter of tinkering around with the layout, until we got the feel and look we wanted. A few days later, voila! Belly & Snout’s logo was born.
Thanks so much to Chef Warren, for giving us the opportunity to brand them. Make sure to check them out, if you’re ever in LA! They can be found here, here, here, here and here.
Belly & Snout
974 S Western Ave
Los Angeles, CA 90006
bellyandsnout.com, landing page
Belly & Snout outdoor banner
belly & snout FB cover page
alternate logo designs for Belly & Snout, a new LA based restaurant
It’s true! We are huge fans of pizza. So much so, we’ve even taken trips to Vegas (Secret Pizza), Seattle (Serious Pie) Arizona (Pizzeria Bianco) and SF (Tony’s Napoletana) to validate which pizza is the best. That being said, you can understand our excitement to work with a client like Umberto’s Pizzeria, in Plainview NY. While we haven’t had the chance to eat there, yet, we absolutely cannot wait to. The photos were AMAZING!!!
We were fortunate enough to work on their summer promotional campaigns. From postcards and mailers to outdoor signage, we had the opportunity design it all, in conjunction with their local copywriting and photo team.
Thanks to everyone involved!
Umberto’s promotional signage
Umberto’s Pizzeria, summer promotional postcard
A huge congratulations to the wonderful ladies of Team Toot n’ Scoot (comprised of several colonoscopy nurses…hence the toot lol) on running the OC half marathon! And thanks, as well, for allowing us to design and print your team logo and shirts!!