TINbox Solutions, Inc., is a Creative Services firm, recently re-located to
Los Angeles, by way of New York City. TINbox currently has offices in both cities,
and a pool of clientel to boot.
that's nice, but why a tinbox?
Funny you ask that (indulge me here, i know you didn't really ask). The name
TINbox is really an acronym for There Is No box. Back when I was an Art Director
for a mid-level publishing company, I was stuck in a design "rut".
i felt like i was contributing very little to the design community, by way of
vanilla design solutions that only appealed to a large contingent of people
that wouldn't recognize the effort anyway. I went to go visit one of my best
friends, a fellow designer, at a local design studio. He was producing fantastic
work, and i wanted to bounce some ideas off of him, and vent a little. Getting
sick of my bitching, he tells me,
"listen, you have to understand that there is a place for design like that...it's necessary. But that doesn't mean you can't try and breaak the rules a little. People will always give you crappy projects, and ask you to 'think outside of the box,' but that only makes for a bigger, invisible box to design in. And tthat's no good...so don't design outside of the box...there is no box...design like THAT"
And it hit home...I 've been trying to push the envelope so hard, that i lost sight of just designing for the fun of it...to understand the rules, and understand that I don't have to follow a single one. That's designing like There Is No box...and THAT is why TINbox =)
TINbox
Solutions, Inc.
J. Vita, Creative Director
tinbox@tinboxsolutions.com