Welcome to the family, Gemmae Bake Shop!

There’s nothing better than seeing your hard work on the printed page….unless, maybe, your work ends up printed on bags of incredible baked goods!

Gemmae Bake Shop Logo & Label

Gemmae Bake Shop, a filipino bakery and restaurant, serves up incredible pastries, rolls, savory and sweet goods. It’s got the magic touch that transports you right back to Lola’s (filipino for “Grandma”) kitchen. If you’re in Long Beach, CA, make sure you check them out!

We’re so grateful for the opportunity to work on their logo and packaging redesign. We’ll be breaking down the entire process for you. Check back soon!

get in my belly (and snout!)

Belly & Snout Logo


Our newest client is one that we’ve had the pleasure to work with before. Two years ago, Chef/Owner Warren A. and his brother, Bryan, came to us with a request to help brand their first food endeavor, a filipino food truck known as The Discussion Truck. The truck did well, but it was merely a stop along the way to a bigger dream: owning a restaurant.

About a month ago: Chef War hit us up, letting us know that the dream was alive, well and ready to reach a new milestone! He decided to park his mobile menu into a brick & mortar establishment, while also adding weekly specials and new Filipino-fused menu items, such as grilled cheeses and tater tots, topped with braised oxtail (YUM), adobo or sisig (PORK!) or longanisa (sort of like a sweet/spicy chorizo). Chef asked us to brand his new restaurant, dubbed Belly & Snout, in time for their soft opening, which was two weeks from that email.

Naturally, we were ecstatic. As big fans of the art of cooking, any opportunity to work with a restaurant, especially new restaurants, is a great one. Given the short time frame of needing a logo, we started the design process immediately.

In discussing concepts and imagery, we agreed on the following elements:
– something simple, but meaningful
– something that reflects the Filipino influence being put onto American cuisine
– a little bit urban, a little bit contemporary, and a little bit hip
– minimal colors

So, off to task we went!
The first thing we addressed was the urban/hip/contemporary aspect. Knowing that chef war is a big fan of music, we wanted to pay a small nod to his appreciation by referencing the dot pattern of a turntable and using it as the framing device for the logo. We thought it would add a nice touch to the artwork and, if you love music, you’ll get the nod.
Now, onto the Filipino influence. We played around with the idea of using fonts that reminded us of jeepneys, with their unique and unmistakeable flair. As fun as it was, we felt it started to diverge from the first idea we wanted to convey (simple, but meaningful). It would just be too much of a stretch for consumers to understand the reference. Our next attempt was to take an element from Chef’s first endeavor, The Discussion Truck:

We really liked the understated use of the sun, which is featured on the flag of the Philippines . We tried a few versions with that, but found that it took away from the impact of the fat piggy we wanted to feature on the logo (which I’ve decided to name mertyl, btw). So, we took a different approach. Where Discussion Truck used visual cues to tip the consumer as to the type of cuisine they were having, we chose to use text, with a twist:


Translated from Tagalog (the native language of the Philippines, from which B&S’s cuisine is based), it loosely means “Come Eat”. For many Filipino families, this phrase is pretty common. For non-filipinos, it’s an invitation to look up the phrase and get a hint of what Belly & Snout is cookin’

Now that we had all of our elements, it was just a matter of tinkering around with the layout, until we got the feel and look we wanted. A few days later, voila! Belly & Snout’s logo was born.

Thanks so much to Chef Warren, for giving us the opportunity to brand them. Make sure to check them out, if you’re ever in LA! They can be found here, here, here, here and here.

also, here:
Belly & Snout
974 S Western Ave
Los Angeles, CA 90006

We like pizza… a LOT

It’s true! We are huge fans of pizza. So much so, we’ve even taken trips to Vegas (Secret Pizza), Seattle (Serious Pie) Arizona (Pizzeria Bianco) and SF (Tony’s Napoletana) to validate which pizza is the best. That being said, you can understand our excitement to work with a client like Umberto’s Pizzeria, in Plainview NY. While we haven’t had the chance to eat there, yet, we absolutely cannot wait to. The photos were AMAZING!!!

We were fortunate enough to work on their summer promotional campaigns. From postcards and mailers to outdoor signage, we had the opportunity design it all, in conjunction with their local copywriting and photo team.

Thanks to everyone involved!

Umberto's promotional signage

Umberto’s promotional signage

Umberto's Pizzeria, summer promotional postcard

Umberto’s Pizzeria, summer promotional postcard

chuggin’ along!

working hard on updating the portfolio. stick around to see all of the fun!

working hard on updating the portfolio. stick around to see all of the fun!

Some very long days have been had, this past few months. One of our biggest tasks, this year, was to update the site as much as possible, especially in the realm of the portfolio. We’ve been blessed to be in a surge of client work and can’t wait to post all of the fantastic projects that we’ve worked on in 2013 and 2014. Stay tuned!

The Beagle Has Landed!

design, marketing, mass mailing, business card, loyalty card, restaurant, designSanta Rosa’s newest brewing sensation, Blue Beagle Coffee, has tapped us to design and market their grand opening! In addition to designing their site and social media, we’re also handling all of their print and marketing. First wave of marketing is in the books: business cards, loyalty cards and preliminary mass distro. Take a look in the portfolio =)

Keep in touch with their developments here
Thanks for being wonderful, Blue Beagle! Good luck on your grand opening!