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We’re all a bunch of squares


Credit: it’s gotten such a bad rap, thanks in part to the scores of college kids that signed up for one on campus to get the free shirt, frisbee, candy bar (guilty) and more. In the wrong hands, credit can (and will) cripple a person’s financial future. However, being on the business end, credit can be a powerful tool for leveraging spending power. It is vital for small companies, such as TINbox, to offer a multitude of payment options, credit included. Setting aside my sour grapes to the entire credit community, I have been researching the benefits of portable credit card readers. After speaking with many that are employing them (mostly food trucks… because I like to eat), the overwhelming favorite has been this:

20110710-111945.jpg That is the Square Credit Card Reader, by San Francisco based Square. It’s about as straightforward as it gets: buy the reader, sign up link your bank acct, and voila! Instant credit card machine. With software offered through the iPhone app store (free!), a 10 dollar rebate (making the reader free) and a VERY modest transaction fee (2 & change percent), this little powerhouse gives TINbox another bullet to help us survive the onslaught of a crappy economy. Let’s hope it turns out well! Check out the Square reader for yourself at www.squareup.com Who thought credit would ever be a GOOD thing?